Comscore Study

comScore Research Shows That Mobile Internet Yellow Pages Audience Up 14% Year-Over-Year to 17.3 Million Users Monthly

Social networking websites reach more women than men around the world, according to a study released yesterday by comScore. The Virginia-based internet research firm found 76 percent of all women online visit a social networking website, versus 70 percent of...

A new study about the buying habits of computer and consumer electronics shoppers shows the importance of search to the online shopping process. Search engines, in particular, are relied on much more heavily than social media — but the study also speaks to the importance of on-site search boxes.

Women visit more social networking websites and spend more time on them than men, a new study shows.

When it comes to social networks women are once more proving they are just more social. According to new research from comScore women are more active in the social space than men. Researchers found that social networks, on a global scale, reach about 75% of women compared with 69% of men.

No, we're not advising all you ecommerce brands to run out and cancel any paid search campaigns. But a new study from Searchandise Commerce and iProspect indicates that on-site search may be as important as buying keyword campaigns. Researchers found that the ranking within site searches were more meaningful than rankings in search engines.

Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A rapidly-increasing number of smartphone users — combined with faster mobile technology, better search offerings, and higher advertiser engagement — suggests that consumers will be more likely than ever to begin using their phones as local search tools.

Local police turned to social networking site to track down suspected serial killer in Manila who kept a Facebook account.

Local police turned to social networking site to track down suspected serial killer in Manila who kept a Facebook account. Compare your salary Use the IT salary benchmark wizard and know the average salary differences between different job functions. Join activeTechPros. http://www.activetechpros.com

More women than men across the world visit social networking sites and spend 30% more time per month using them. As such, in the “Women on the Web: How Women are Shaping the Internet” report, comScore concludes that women…

Now ComScore has done a comprehensive study of the differences between Women and Men on the Web. Among the key findings. Women far outpace men for the conversational features. Social Networking, Instant Messaging and email. ...

August 10th, 2009 LONDON - - comScore Study Highlights Trend in Social Networking Usage Among 15-24 Year Olds comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released an analysis of social networking among ...

The recent ComScore study has opened a can of worms for online advertising, in general, as it details the causes for declining online ad prices. ComScore study.

That's the conclusion of the latest comScore study which finds that women spend far more time than men online connecting with their social network of friends and acquaintances. Perhaps that's not surprising until you consider that women ...

Last week we announced that comScore, the leading internet marketing research firm, recently completed a three-month comprehensive study into the effectivness of Kontera In-Text advertising for both advertisers and end users. ...

A new study by comScore of a Buick LaCrosse mobile advertising campaign using Greystripe's Immersion Ads, showed that these interactive ads are memorable, engaging and highly effective. To help brands engage their target audience, ...

The comScore study finds that mobile media attracts a highly desirable consumer segment for advertisers. Mobile usage of business directories unlocks a younger, wealthier user base to advertisers. According to the report: ...

comScore Study: Search Engines аחԁ Retail Sites – Tһе One-Two Punch Fοr Shoppers BEVERLY, Mass.—-Searchandise Commerce today announced tһе results οf аח іח-depth research study conducted bу comScore, аחԁ co-sponsored bу iProspect ...